I use an electric shaver that can shave both dry and wet. I decided to give wet a go, after using different products, mostly bought in supermarkets and some independent shaving stores. I rang and spoke to Con who recommended this one. Very easy to spread and has the right consistency, it doesn't foam up like some of the others and also doesn't leave my skin feeling dry. The fragrance is very pleasant. All in all I'm very happy with this one and I'll definitely buy more for my daily shave.