I've tried various different bay rums out there. From Masters to Taylor of Bond St. This is by far the best out there. Miles ahead of the competition. Not even in the same league. I recommend watching the YouTube video of how they make it, you can tell there's a real passion. Not only is this the best smelling out of all the bay rums, some have smells that range from clove to synthetic, this also lasts the longest. I'm not a fan of overpowering fragrance, but I do want it to last longer than 15 minutes as most of the other bay rums out there do. To sum it up, of you're after a bay rum aftershave and I know it's a very niche market then I highly recommend this one.